The future of Apple is increasingly complicated

Apple products have been losing strength in the technology market. This fact, unthinkable for many, it is a reality after the data offered by the US company sales during 2015. In order to analyze the information correctly, we will focus on the last quarter of last year, which closed on December 26.

Apple figures for the last three months of 2015 reached a new record for the company, with revenues of 75,900 million dollars, only 2% more than during the same period in 2014. Apple experts expected a total of 76,500 million income for last year, so the difference was not great.

On the other hand, sales of the iPhone, Apple’s flagship product, stood at 74.4 million units sold in the last quarter, gaining 51.635 million dollars in revenue. This time, the sale of the moving company has only increased by 1% over the last three months of 2014, showing zero growth in GDP.

The iPad, called to improve these data for Apple, did not reach good sales figures too. During the last quarter of last year, unit sales of the company’s tablet were 16 million, while in 2014 the figures stood around 20 million tablets. This figure translates into a decrease of 21% revenue offered by the iPad.

With all this information on sales at the end of 2015, it would appear that the company will recover this year. Nothing is further from reality, because the big problem for Apple emerges when analyzing the expectations for this 2016. The company foresees a decline in iPhone sales for the first quarter of the year, something that has never happened since its launch in 2007.

How does the development of iPhone in the market for Apple? Sales of the moving company account for about 70% of revenue in the same, so the fall of the iPhone would be a severe blow to Apple . To all this we must add other products such as the iPad and Mac are also on the decline.

Tim Cook, CEO of Apple, said the results urging calm, arguing that the devaluation of several world currencies against the dollar has been the main cause of the stagnation in sales of apple products.

The Cupertino company made great efforts over the past year with the launch of Apple Watch, the smart watch. But this was not all, in June came Apple Music to revolutionize the music industry. At year’s end, the protagonist was Apple TV, billed as the future of television. All these products were called to increase the benefits of Apple so much, although it seems that finally have not produced a big change.

Will these big products boost sales of Apple in 2016? We can not yet say for sure, but the company will continue to innovate in order to remain at the forefront of the technology industry.